IDEAS, WORDS & PICTURES

FOR STRATEGISTS, MARKETERS, AGENCIES & BUSINESSES.
Ideas developed from scratch or to flesh out a campaign that already exists. Lots of them. Ideas taken through to completion. That's writing the script or copy, shooting the pictures (still or moving) or directing and editing video. Any part of the process or the whole lot. Content for social, broadcast, online, print, outdoor, website, publicity, news or a family portrait for your mum.

MEET THE TEAM

Creative Director: Paul TaylorYears of experience developing and executing ideas for all sorts of brands.If you want to see where your brand can go, Paul will show you.
Copywriter: Paul TaylorGreat words for your website, or your TV, print or radio commercial. A few less words for your social media post or T shirt.
Photographer: Paul TaylorExpert at getting in, getting the shot and getting out. An eye that'll find the art in any situation. A slight preference for real people and locations, but no fear of models and studios. Still or moving pictures.
Director/Editor: Paul TaylorSmall projects or large, finding the right frame, connecting with the talent and getting the story across.Shooting the pictures then cutting them too.
As an example, here's something with the lovely folks at Sugar & Partners and their client Love Taupō. Strategically we wanted to bring all of the mountain biking experiences together as a network. There's a range of trails in the region from beginner to expert. It needed a name, and it needed to be unique, something only Taupō could have. Like say, being the site of one of the largest eruptions in the history of Planet Earth. But we didn't want it to be scary. So I came up with Supervolcanic. It was cool how just changing it to an adjective stopped it being a terrifying geological event and just made it sound like something awesome. And of course, as a thought it was channel neutral, working just as well on a bumper sticker as it would on the internet.
I wrote the script and drew the storyboard keeping in mind that we'd be using talent sourced by the client, need a really minimal crew and be moving really fast. At this point I evolve into 'we' and put a crew together. Love Taupō and the agency worked with us to wring every last piece of value we could out of the production. Keeping in mind while writing the script that the finished work wouId need to be able to break easily into shorter durations for different channels and targets. I shot and edited something like one 75 second film, a 30 second version and four or five 15 second versions.